Investment Review day 41 of 50: Beyond Meat $BYND (sold)

Investment Review day 41 of 50: Beyond Meat $BYND (sold)

Beyond Meat was a pioneer in plant-based meat and grew rapidly as a result of increased consumer interest in healthier and more sustainable food options.

I was blown away by the taste and texture of their burgers and bought stock in 2019 and 2020, with the view that plant-based meat was the future. But it became clear in 2021 how commoditised this space had become. The thesis felt broken so I sold my entire position for a 28% gain.

I missed the top by over a year but am happy to have gotten out with my skin intact, as $BYND’s valuation is down almost 97% from its 2019 peak. It seems likely that cultured meat rather than plant-based meat is the future of this space, other companies are more likely to prevail.

If there’s a lesson here, it’s that you can’t get complacent about the stocks you own, even as an investor in smallcap high volatility companies. You need to understand your rationale for being an owner, and to be prepared to cut bait if the thesis totally breaks.


I’m putting my holdings under the microscope. Over the next 50 days I’ll break down my whole investment portfolio. Wins, losses, and the ‘why’ behind it all. And on day 50 I’m going to share my full portfolio so you can see how my strategies played out in the real world over the last twenty years and what we can all learn together. Follow along for the journey! #StockAnalysis #50daychallenge #culturedmeat #plantbasedmeat

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