Investment Review day 6 of 50: PubMatic Inc
PubMatic is one of America’s fastest-growing programmatic advertising supply side platforms (SSPs).
It helps publishers get the highest rates possible in placing advertisements on their websites, podcasts, or Connected TV (CTV) stations. PubMatic participates in trillions of digital auctions every day to place the right ad in front of the right person at the right time. The entire process takes one-sixth of a second, and PubMatic takes 10-20% of the gross ad spend (based on the format) for winning the transaction for the publisher.
I bought in 2022 and doubled my investment in ’23. It’s down slightly, but I’m bullish long-term.
Is ad tech a sector you’d bet on?
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I’m putting my holdings under the microscope. Over the next 50 days I’ll break down my whole investment portfolio. Wins, losses, and the ‘why’ behind it all. And on day 50 I’m going to share the full portfolio! Follow me and let’s learn together! #StockAnalysis #50daychallenge #investing #CTV #ConnectedTV #digitaladvertising #adtech #SSP
