My Portfolio / Every company I’ve owned /
$GOOGL · Alphabet
My position since Oct 2010 · 5 buys and 2 sells · still held · AI / Cloud
What the pick did
26×
The stock in pounds, while I held it; 22× in dollars
S&P 500, same time11×
What my money did
4.3×
Pounds back (sold, still held and dividends) for every pound in, after costs
Sold · 20% of the money in3.1×
Still held · 80% of the money in4.6×
Dividends · on the money in+2%
S&P 500, same buys and sells2.3×
Every decision
- 11 November 2025Sold
Trimmed down to 10% due to portfolio risk exposure, while market conditions are fragile
- 8 May 2025Bought
Stock down on Apple Safari news but it feels irrelevant. This is just great value at 16x Fwd PE, I'm bending my own rule about no new money above 6% allocation
- 25 September 2024Bought
No note
- 13 July 2020Sold
No note
- 10 March 2020Bought
No note
- 19 February 2013Bought
No note
- 20 October 2010Bought
No note
In percentages and multiples, as one portfolio. Past performance is not a guide to future returns. Nothing here is financial advice, and I may buy or sell at any time.