My Portfolio / Every company I’ve owned /
$AAPL · Apple
My position from Dec 2008 to Jul 2019 · 1 buy and 1 sell · sold out · Digital entertainment
What the pick did
22×
The stock in pounds, while I held it; 18× in dollars
S&P 500, same time5.0×
What my money did
20×
Pounds back (sold, still held and dividends) for every pound in, after costs
Sold · all of the money in19×
Dividends · on the money in+104%
S&P 500, same buys and sells5.0×
Every decision
- 24 July 2019Sold
Sold to fund Tesla. No longer believe in their growth potential or innovation.
- 22 December 2008Bought
No note
On the podcast and in writing
In percentages and multiples, as one portfolio. Past performance is not a guide to future returns. Nothing here is financial advice, and I may buy or sell at any time.